a quick note to say--
Nov. 29th, 2014 07:45 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
In which the Internet is creepy: I spent Thursday & Friday nights at facesfriend's place. At no point did I connect to an internet via my laptop; at no point did I search the 'net for directions; and my phone Doesn't Internet and is in no wise associated with either Google or FB accounts. Most of our IMing is via gchat or IRC. How, then, is it that when I rocked up on facebook a little while ago from the Oxford Tube, it asked me if I lived in Cambridge, London, or facesfriend's area of town? BECAUSE IT HAS NEVER ASKED ME THAT BEFORE and Thursday was at most the second time I have been to that neck of the woods in my life.
(no subject)
Date: 2014-11-29 08:09 pm (UTC)But I don't know what to do about it except go totally off the Internet grid. And even then they'd still have all the previously collected data, and also so much of my life would lose vital functionality.
(no subject)
Date: 2014-11-29 08:25 pm (UTC)The second one differs in only first name. Our last name is really rare here in the US, so I can see their algorithms going "oh, well, there's this family of [legal last name], so maybe she's tied to them. :D". (even if biomom doesn't have me and my brothers' last name anymore.) But, weirdly, it hasn't suggested that I follow either of my brothers, so.. IDK.
But the third? There was absolutely no reason to connect that name to the biomom's. It creeped me right the hell out.
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Date: 2014-11-29 09:07 pm (UTC)(no subject)
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Date: 2014-11-29 09:39 pm (UTC)(no subject)
Date: 2014-12-01 08:58 pm (UTC)However, they definitely harvest all the metadata; and that's arguably *more* powerful than reading and understanding the text of your emails.
(no subject)
Date: 2014-12-01 09:00 pm (UTC)Valid point.
(no subject)
Date: 2014-12-02 12:23 am (UTC)Depends what you mean by "read". I use Gmail, and there are things they do which have to include automatic parsing of the contents, not just metadata. I don't think a person reads it, but I do think it's being read.
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Date: 2014-11-29 09:41 pm (UTC)(no subject)
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Date: 2014-11-30 10:08 am (UTC)(no subject)
Date: 2014-11-30 10:24 am (UTC)One of the problems with believing in magic is that fairy tales aren't generally comfortable places for the peasantry to live in, y'know?
A List of Stuff What I choose Not To Believe, by spiralsheep :-)
Pay no attention to the man behind the curtain.
The world is the way it is because [magic] and we ordinary people can't understand or change it.
Only people who already have power can understand power and use power.
Everything is predestined by
Godgovernmentthe security servicesbig businessfacebook.Relax and accept the mysterious magic!
/end list
Also, I don't know you well enough to know whether you'd want this pointed out to you but, as you've asked me twice now to explain to you, "I'm also not sure what the difference would be to Facebook since whatever the method, they have the information they want" is based on a logical fallacy because you began at the end with a conclusion "they already have the information" rather than at the beginning of the process of the how of information gathering (or before that in asking why the information gathering might happen). The world, as currently perceived by humans, doesn't generally start at the end and work backwards so thinking that way about the world will increase the likelihood of coming to unsupported and even false conclusions.
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Date: 2014-11-30 10:44 am (UTC)(no subject)
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Date: 2014-11-29 10:51 pm (UTC)(no subject)
Date: 2014-11-29 11:01 pm (UTC)(But not one that I'd expect Facebook to be unable to jump over at some point in the future. :P I trust them about as far as I can throw them.)
(no subject)
Date: 2014-12-01 06:25 am (UTC)(no subject)
Date: 2014-11-30 12:44 am (UTC)It's all a bit meta
Date: 2014-11-30 12:08 pm (UTC)Interesting phrase, "Lucky guess".
If I had a hundred little snippets of unrelated information, each of which allowed me to guess 'X' with a 1% probability of being right, I might be lucky about 40% of the time.
If I had thousands of little snippets, and I went looking for patterns that show logical relationships, I might do a bit better.
If I had a complete list of the links between these snippets - and links-of-links, with a few snippets of hard data (A and B and C have followed links to adverts about Mothers' Day cards, D and E did so after an interaction in their immediate circle of links, F and G have identical patterns of communication but no adlink followup, assign probability X that they, too, purchased a card...)
...I might get lucky all the time. Did you buy your Mothers' Day card from John Lewis?
I magine a world in which there are tens of thousands of little snippets about you. And metadata - links-of-links-of-links to people you communicate with - extending to hundreds of people you know, and thousands of people who interact with them.
A tiny fraction of these links land on hard data, like an online purchase, that identifies a mother-daughter relationship at 90% probability. More complex or nebulous relationships - patient-to-therapist, or political associations - don't have that.
However...
Imagine looking for patterns of links, times, places, actions, extending out to see the ripples of links and times and actions in all those people you know, every time you interact online.
And every time your friends act or interact online; and their friends, too: because this is actually about you. Or rather, this is about generating large volumes of low-quality metadata that's 'about you' in the sense that it is slightly relevant to you and usable if it's available in large volumes.
Patterns of possibilities and overlaps and correlations, none of them much over 1% likely to be right, but tens thousands of them exist. Quite possibly, millions, just for you.
And, just once, this web of links and groups and overlaps and shapes and probabalities triggers a routine that says "Ooh that's nearly 0.01% of a match to the relationship pattern 'patient to therapist', look for corroborating evidence in the following related patterns of communication between known therapy patients in their metalinks".
...And there's a reference data set of 30,000 known patient-to-therapist relationships, for patients *in your exact demographic* with a list of all patterns visible in their metadata, to trigger that alert and 'score' the corroborating searches.
It's a staggering amount of data. The metadata analysis algorithms are inhumanly complex, and the hashing functions that permit rapid searching for matches are relatively new - 'new', in the sense that it's economical to run them for everyone, every time, millions of times - but this is the world that we live in right now.
It isn't even necessary to read your emails: arguably, it's less useful, because 'semantic' processing to extract meaning from natural language is much, much harder for a computer than pattern-matching in communications metadata.
Nevertheless, someone's reading your emails, even if it isn't Google. And Google don't throw anything away, ever.
*I'm guessing. 64 just happens to be a really convenient number to use for this kind of thing. And that's the least of the speculations and guesses in this reply.
(no subject)
Date: 2014-11-30 12:50 pm (UTC)(no subject)
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Date: 2014-11-30 09:23 am (UTC)(no subject)
Date: 2014-12-01 08:17 am (UTC)Mind over Meta
Date: 2014-12-01 09:29 pm (UTC)Take a look at a comment further up - the relevant point being that millions of pattern-matching calculations are carried out 'for' you, every time something linked to you pops up on line.
And every time a pattern of links-to-links-to-links to things and people pops up online, loosely-related to you, even if the data quality of any individual event or observed correlation is absurdly low.
The hashing functions that do these speed-lookups for matched patterns in the metadata do give false matches from time to time. As in once in every trillion comparisons or so - which, given the sheer number of calculations they run, makes once-in-a-year for a visible error entiely unsurprising.
Nevertheless, I'd go looking for the privacy setting that stops the bastards placing promotional items in your calendar. Even if that dinner at the Ritz was someone else's.
(no subject)
Date: 2014-11-30 01:01 pm (UTC)Unacknowledged metadata sharing between telcos and google/FB. (This makes a scary amount of sense from the Google/FB point of view, and ditto for the telcos if Google/FB are willing to pay enough).
You might not have connected to the internet, but did your laptop? It doesn't even necessarily have to be a full handshake, just ping out an 'I'm here' message. I've generally concluded it's impossible to know what any tool on my PC is doing unless I built it myself (and as I think that's too much like hard work I should be paid for...)
Friends' son starts new job as a 'data scientist' next week, can't wait to hear what scarily invasive analysis of daily life he's actually doing.
(no subject)
Date: 2014-11-30 02:18 pm (UTC)(no subject)
Date: 2014-11-30 06:08 pm (UTC)However, finally, in terms of FB asking you if you were from Cambridge when you were in Oxford, since areas like that tend to be shit in terms of reliably geolocating your IP ping, they tend to extrapolate to the nearest town. If you'd reloaded, it probably would have asked you if you were from X town/city relatively nearby as well.
Sorry, I'm American and marginally affiliated with intelligence/security stuff, so I'm a bit less scared than most, mostly by way of a.) I'm resigned to its omnipresence and b.) entertained by its real life fallibility. :D
(no subject)
Date: 2014-12-01 01:58 am (UTC)I'd recommend running the Ad Block Plus and Ghostery extensions and frequently updating them, they can stop sites from side loading Facebook assets.
Also, if you absolutely have to use Facebook, do it in a separate browser that is only used to look at Facebook, and delete all data (if you are feeling sufficiently burn-it-it with fire, use a virtual machine instance that gets deleted every time.)
(no subject)
Date: 2014-12-01 12:49 pm (UTC)