[food] amusement

[kaberett]

Lo these many years ago I complained bitterly about Sainsbury's having un-vegetarianised their Basics Italian Hard Cheese, despite the entire point of it obviously being that it was vegetarian fake parmesan. I recall writing to them and having it explained to me, in response, that I could tell which of their cheeses were vegetarian by looking for the big green V on the packaging, which rather missed the point.

As of October 2014 they had realised the error of their ways, but even after I'd moved to Enfield and was doing most of my shopping at other grocers' I was making regular trips to Sainsbury's to stock up on, specifically, the fake parmesan.

Fast forward a little further and Waitrose also introduce a (vegetarian) Essentials Italian Hard Cheese! Hurray, now I can get A to do all the shopping in one place without needing to make special trips to the local Sainsbury's, none of which are anywhere convenient.

... so I was amused when, relatively recently, Waitrose entirely revamped the packaging for this cheese. It is still the same cheese! But now instead of being part of the Essentials range it's got much fancier package design as part of their GoVeggie offerings. It is nice they've worked out what their target market is! It's nice that it's likely to remain readily available! But goodness the world turns.

Comments

[sfred]

This is useful information - thank you!