I think some of that framing (in a wheelchair) is that, at least here in the States, we tend to hit the idea that disability is temporary and fixable a lot harder, and so the narrative believes that you don't tell people that they're disabled and going to stay that way, and if someone tells you that, you smile and express hope, however unlikely, for the end of the disability.

Work is discussing plans for new customer service points, and the most likely design will have the required ADA desk, but around the corner from the first visible desks, and I think I know why that's felt vaguely Not Quite Right, finally.